8,000 m2 of exhibition area devoted to Italian and international music:
showcases and concerts, meetings, innovation and technology
Third Edition
6 - 8 DECEMBER, 2013

From Friday 6 to Sunday 8 December, 2013 the fairgrounds of the Fiera del Levante in Bari will host the third edition of  MEDIMEX, the Music Innovation Expo.
Promoted by Puglia Sounds, MEDIMEX  is the only Italian international music fair: three days of events addressed to the general public- with more  than 10,000 visitors  to the fairgrounds last year– who will have the opportunity to attend exclusive showcases and performances by Italian and international artists as well as meetings with big names and the protagonists of the show business and discover the most innovative instruments, technology and services in the field of music, all within the 8,000 m2 of the Medimex exhibition area. Medimex is also the annual rendezvous of  music professionals, businesses, agencies, artists, festivals, record labels, cultural institutions, trade associations and  media.
This year’s edition has collected four focus areas under one roof - Medimex Expo, Medimex Live, Medimex Conference and Medimex Professional – through which visitors will get in touch with all the “sides” of the music scene while music operators will have the possibility of exchanging  their views on the future of the music market at such a sensitive time, in addition to meeting the representatives of the international music scene, discovering  the new music trends and the names of the future music scene.
In more detail, Medimex Expo will be the veritable expo with its  8,000m2 of exhibition space within the fairgrounds of the Fiera del Levante in  Bari and more than 150 stands hosting the most important representatives of the entire music production and distribution chain from more than 20 countries. Representatives of record labels, festivals, Italian and international institutions, music sector professionals as well as –a real novelty of this third edition – producers of electronic consumer goods, telephone market companies and mobile operators, internet companies, digital businesses and startups in an exhibition space, Medimex Tech, entirely devoted to music and technology, a veritable window on the future of music and on the new technologies that are rapidly changing the entire music market.  
Medimex Live is the space devoted to live music with its three-day intense calendar of concerts and showcases, between the new Exhibition Pavillon of the Fiera del Levante and the Petruzzelli Theatre in Bari where the present Italian music reality will be showcased without losing sight of the roots and traditions of our music heritage  in a meaningful “cross section” of the Euromediterranean music scene.  Another novelty of Medimex next edition will be a new window open on electronic music with the participation/performance of the most interesting and innovative Italian and international DJs and producers. A kaleidoscope of sounds  and opportunity to  listen to every music genre through a number of concerts, showcases by  upcoming and already famous artists from several countries.
Medimex Conference is the space devoted to meetings with panels of music experts, presentations, “Meet the Author” events with big names, all open to the general public. How a music piece is born, what lies behind an artist impulse to create, what drives her or him towards either a direction or another, or to compose for movies, or for TV or for commercials. Music will be focused on and narrated through a series of meetings with the big names of the Italian music scene and of the international music business.
Medimex Professional, will finally be devoted to music professionals providing these latter with many opportunities to i) discuss of new scenarios and perspectives of an ever changing market and ii) exchange their views with some international music market key players. Conferences, panels, workshops, keynote lectures and events addressed to music professionals promoted and organized in collaboration with cultural and governmental institutions, foundations, media, professional associations, promoters, festivals, record label and music professionals. Face to face(s) appointments have been scheduled also this year as means (for the first time in Italy) to allow music operators and artists to develop their activity abroad and keep in direct contact with the representatives of the main Italian and international festivals.
Finally, Medimex third edition will see the establishment of a prestigious Academy Award with a jury composed of highly influential and appreciated music journalists who will select the best Italian and international music productions of the year to be awarded during Medimex.
Medimex, Mediterranean Music Expo MEDIMEX is a Puglia Sounds Project promoted by  the Regional Government of Puglia – Department of Mediterranean Affairs, Culture and Tourism - as part of the Puglia ERDF (European Regional Development Fund) Operational Programme,  Axis IV – implemented by Teatro Pubblico Pugliese.