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MUSICIANS

CELIA CRUZ
Voice

The Queen of Latin Music

She commands her realm with a down-to-earth dignity unmistakably vibrant in her wide smile and striking poise. The strong life force flows from her center traveling through her hands. Her assurance defines her posture. Her voice propels power. She is Celia Cruz.
The renowned Queen of Latin Music has traveled her four corners of the earth delivering her message of joy to life. Her more than 50 recorded albums are tribute to her talent, energy and perseverance. Her fans span four generations breaking down racial, and cultural barriers. Her collaborations include an eclectic list of musicians from Tito Puente to David Byrne. While her style of Latin music vocalization has been compared to the scatting of Sarah Vaughn and Ella Fitzgerald.
The timeless magic of this extraordinary performer has won her global recognition, numerous tributes, a Yale University doctorate, the admiration of her peers, a Hollywood star, a Grammy, a statue in the famous Hollywood wax museum, movie and theater appearances, the key to numerous cities, and the key to the hearts of music lovers everywhere.
In a field so powerfully dominated by male crooners and musicians alike, Celia Cruz shines like a precious, polished diamond. Born in the humble town of Santo Suarez in Habana, Cuba, she was one of 14 children. Her mother however, knew that this was a special child telling Celia that she earned her first pair of shoes by singing to a tourist who bought them for her.
At home, Celia's chores included singing the younger children to sleep. Yet, like the pied piper, the adults would gather to listen, annoying the young songbird who would close the door on them confusing their admiration for surveillance.
Since then, those shoes have been prophetic in taking the vocalist around the globe and into the most prestigious music and concert halls.
As a teenager, she began singing in school programs and community gatherings. Her aunt would periodically take her and her cousin to cabarets and nightclubs where the impressionably talented songsters got a first-hand view of the local talent. Yet, while her family supported her musical abilities, her father encouraged her to continue her studies and become a schoolteacher. However, it was one of her own professors who told her to take a chance with music because "You could earn in one day what it takes me a year to make."
Celia Cruz began entering the local radio talent shows winning fancy cakes and more opportunities to compete and sing with the popular orchestras of the time. Her big chance came in 1950 when the regular singer with Cuba's popular Sonora Matancera returned to her native Puerto Rico and the band took on an unknown and slightly rough around the edges Celia Cruz.
Singing with Cuba's La Sonora Matancera was tantamount to singing with the Duke Ellington Orchestra. The popular group was known and loved throughout the country. Consequently, the public was not used to unknowns trying their talents with the greats, and so it did not fare well for Celia at the very beginning. The public began to call the radio station complaining about the young singer. Executives in the industry also did not believe that female singers could sell albums. But the band believed in Celia. She had the feeling, the timing, and the inspiration. She had swing.
Her perseverance overcame the obstacles, and Celia eventually became permanent "featured added attraction" of La Sonora Mantacera travelling extensively throughout Latin America and Mexico with the orchestra while accompained by a chaperone. Her golden era with the La Sonora spanned fifteen years where she and the band became known as "Cafe con Leche" (coffee with milk).
By 1960, Celia Cruz left Cuba permanently to pursue a career in the States. She became a permanent citizen by 1961 with a contract to perform in the Hollywood Palladium. It was during this time that she fell in love with the tall, dark and dashingly handsome first trumpet of the orchestra. His was the first friendly face she grew to search for. He was attentive, caring about her feeling toward the arrangements, the timing and the music. And for Celia, he was truly her knight in shining armor. Celia Cruz and Pedro Knight married in 1962. By 1965, he decided to step back from his own career to manage the wife he adored.
"Afro-Cuban music is the root of today's Salsa", Celia states. "It is steeped in cultural indentity and embraces the folklore of every town and province of the tropics. It is a source of pride, of happiness, of being alive. It is what I bring to the people."
She combined forces with Tito Puente in 1966 recording eight albums with him for Tico Records. However, the power of these two great musical legends was too much for the public to handle and record sales did not reach the music peak that these two giants inspired.
Celia Cruz signed with the Vaya label (a subsidiary label of Fania Records), eventually teamed up with Larry Harlow accomplished pianist and band leader who wrote the tune "Gracia Divina", for the Latin music operetta, "Hommy" (adapted from the Who's rock opera "Tommy").
It was 1973. Young Latinos in New York hungered for identity; for roots and for heroes. They discovered Celia Cruz.
She burst unto the Carnegie Hall stage wrapped in the flamboyant costuming that has now become her signature style. She belted out the tune, divinely gracing the public with the harbinger of her own ascendancy while driving the crowd into a united, unprecendented rolling wave of human enthusiasm. She was electrified, revitalized. She was back.
By 1974, Celia was riding a high tide of success. She hit the market hard with a concept album where she teamed with Johnny Pacheco. His love of Afro-Cuban and charange rhythms made him an innovator in producing updated arrangements of classic tunes. The LP, Celia and Johnny went gold. "Salsa" was re-born and Celia was on her way to becoming its most shining star.
After two more record-breaking hits with Pacheco, Celia was featured with the Fania All-Stars, a star studded ensemble composed of band leaders signed with the label. She traveled on international tours with the group that covered London, England, Cannes, France and Zaire, Africa. She has travelled all of Latin America with a recent first time visit to São Paulo and Brasilia in Brazil. She has recorded some twenty gold LPs and more than 100 awards from various countries' institutions, magazines and newspapers. She appeared in a special segment of the Grammies in 1987 where she performed with her old time collaborator, Tito Puente.
Celia carved out her niche in the '80s on the strength of many other collaborations joining forces with young and elders, cutting anniversary recording with her first associates, La Sonora Matancera while appearing in movies such as "Salsa", and in 1992 in the Hollywood feature film, "The Mambo Kings". Her voice can be heard on the soundtracks of such films as "Something Wild" and "Invasion U.S.A.".
Notwithstanding the music's 20 year on-again off-again romance with American publics, Celia Cruz has survived the musical droughts and intends to keep on singing until her very last note. She has managed to capture the attention of the American press who, not having a point of reference for comparison, insists on equating the inimitable Celia Cruz to jazz greats trying to similarities between the Latin "soneo" (phrasing) and the jazz scat.
Celia's style is incomparable. Rhymed/timed, rapid fire staccato bits of witty wisdom, social commentary and general observations in tune to tunes, are not easily attained by even the best of contemporary song stylists.
Celia Cruz cut her teeth on the music that has moved the world and she has in the process carved out a special niche reserved only for her. "Azucar" is her calling card and sugar is what she sprinkles over her audiences wherever she goes. She is a monumental figure in a musical form reserved once only for men.
She has seen the music grow from small, scattered areas in shops where flamingo music was sold next to Xavier Cugat records to the special sections now marked "Salsa". Despite her vast success, Celia Cruz remains a humble servant of God, wanting only simple pleasures in life. She recently confided that her ultimate wish is not a fancy car or mansion, or even her own lear jet. What Celia most wishes for is to be able to return to her native Cuba to visit her mother's grave.
"Music is the only gift I have that was given to me by God. Unless He takes it away, I will continue to share my gift with everyone. It is what gives me pleasure. It is what brings me happiness. And that is my purpose in life. In a sense, I have fulfilled my father's wish to be a teacher as, through my music I teach generations of people about my culture and the happiness that can be found in just living life. As a performer, I want people to feel their hearts sing and their spirits soar."

Biography courtesy of Duende Management.


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