EUROBEST AWARDS 2013

EUROBEST LISBON

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EUROBEST AWARDS 2013

The Eurobest Awards champion the continent's creativity across 14 different sections and are judged by international industry experts. The winners are revealed at the prestigious Awards Ceremony, followed by the Eurobest After Party.

https://www.eurobest.com/winners/2013/design/entry.cfm?entryid=3148&award=4

 

DESIGN | BRONZE EUROBEST

PIANO

Client                        SKOPJE JAZZ FESTIVAL
Product                     SKOPJE JAZZ FESTIVAL 2013
Entrant                      Y&R NEW MOMENT NEW IDEAS COMPANY Skopje, MACEDONIA
Type of Entry            Corporate or Brand Identity
Category                   POSTERS
Title                           PIANO
Product/Service        SKOPJE JAZZ FESTIVAL 2013
Entrant Company     Y&R NEW MOMENT NEW IDEAS COMPANY Skopje, MACEDONIA
Advertising Agency  Y&R NEW MOMENT NEW IDEAS COMPANY Skopje, MACEDONIA

Credits

Name                                 Company                                                                 Position
Dusan Drakalski                New Moment New Ideas Company Skopje              Regional Creative Director
Marko Stojanovic               New Moment New Ideas Company Skopje             Creative Director
Tabi Aziri New Moment      New Ideas Company Skopje                                   Art Director
Nikola Vojnov                     New Moment New Ideas Company Skopje             Art Director
Filip Dimitrov                      New Moment New Ideas Company Skopje             Client Service Director

Brief Explanation

The Skopje Jazz Festival has always had very high standards in terms of design, but this year we wanted to create something remarkable and memorable in order to attract bigger audience at the festival and also bring jazz music closer to the target.

Describe The Brief From The Client:

The Skopje Jazz Festival is a jazz festival held in Skopje since 1982 and is an institution which continues to grow every year. Even though it promoted a genre which at first glance looks distant from the local culture and tradition, it managed to attract a very large audience and to build a reputation as a prestigious festival not only in the Republic of Macedonia, but in a wider sense in the Balkans and in Europe. Every year, the Festival has unique designs to promote the jazz music in Macedonia

Description Of How You Arrived At The Final Design:

Besides the classical festival poster we did a cut out poster of piano keys that were placed in a random order on the walls in the capital. Thus the posters "created" music on the walls of Skopje

Indication Of How Successful The Outcome Was In The Market:

The posters were a talk of the town, the social media was filled with photos of the placed posters. The idea was additionally developed into a FB application where the players could use the piano keys to create music of their own.

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